Wednesday, November 17, 2010

Social Media 101

I have become addicted to listening to audio books during my 20 minute commute to and from work.

I am currently listening to "Social Media 101" by Chris Brogan. Brogan recommends many of the things we have and our clients have found successful in blogging over the years.

He also has many new suggestions that we will find useful going forward. I recommend this book to anyone interested in building their online profile and engaging with new and interesting people.

Monday, September 13, 2010

Own strategic business categories: Team Hypernet client Terry's Guide dominates key search terms

Terry' Guide to dining and drinking in southwest and south-central Michigan is now consistently placing on the first page ranging from 4th to 9th place out of 16,000,000 - 17,000,000 Google results when searching Southwest Michigan Restaurant Guide,  and 1st, 2nd, and 9th place of 381,000 under south-central Michigan Restaurant Guide. 

Southwest Michigan restaurant guide is an extremely competitive search engine category. Team Hypernet and Terry's team have been utilizing multiple strategies to maintain first page relevance.  These strategies have led to positive placement in the other major search engines. placed 5th out of 7,240,000 Yahoo! results and 5th of 7,460,000 bing results.

Wednesday, August 4, 2010

Team Hypernet's search engine optimization (SEO) services and strategy

Team Hypernet aims to take the mystery out of SEO and deliver the best value in the industry.

TeamHypernet asserts that an effective search engine optimization (SEO) strategy is extremely important for any company, non-profit, sports association, or news outlet that wishes to gain a competitive edge.

Too many companies do not have an effective internet marketing strategy. This creates great opportunities for progressive companies with intelligent online marketing strategies to get ahead.

Effective SEO projects require companies to clearly and concisely define and deliver the message of who they are, what they do, and why someone should do business with them. On the web, less is more. The key is to effectively communicate your value proposition in as few words as possible. To win on the web, one's messaging needs to be clear and concise.

The following three Team Hypernet SEO rules will benefit any organization to develop a new and improved online marketing strategy. Only first page listings are considered a success in search engine placement. Very few people click on the second page.

TeamHypernet SEO rule #1 – Own your name.
Team Hypernet clients own their online names in Google and BING searches.

example: Chief’s Trucking contracted TeamHypernet to develop their first website in 2007. Without a website, they had no control over their online identity. Today, they hold firm ownership of their online brand.

An August 4, 2010 Google search of Chiefs Trucking placed them at # 1, # 2, # 3, # 6, # 8, # 9, & # 10 out of 1,300,000.

BING placed Chief's at # 1, # 4, # 6, and # 9 out of 1,510,000.

TeamHypernet SEO rule #2 – Own your business categories.
Team Hypernet's SEO clients are well placed to succeed.

TeamHypernet's Search Engine Optimizers research and enter clients’ brand information into free or low-cost niche and general business online directories.

example: Terry's guide to dining and drinking in southwest and south-central Michigan was recently updated, worked with TeamHypernet to upgrade its business category SEO & issued a press release. And the results are impressive.

A Google search of Michigan Food and Drink, placed Terry's guide at # 1, # 2, and # 8 out of 11,400,000 results.

A BING search of South-central Michigan Restaurant Guide placed Terry at # 1, and # 6 out of 3,890,000.

Southwest Michigan restaurant guide is a crowded category, still Terry's guides earned # 3 on the first page out of 23,900,000 results with Google.

TeamHypernet SEO rule #3 – Blog and leverage social media
example: The Detroit Hockey Association (DHA) has maintained its Detroit Hockey News blog since 2007. Its redesigned website, including a calendar application was launched in 2008.

A Google search of Detroit Hockey News placed the DHA # 2, and # 3 out of 15,100,000.

A BING search of Detroit Hockey resulted in a # 1 - shared map listing- and # 4 out of 25,300,000. Not bad!